Psychological Marketing
Mr. Hamad Al-Sagheer, Chief Commercial Officer at Jahez Company, presented a Sarya Community session titled “Psychological Marketing.”
The session featured an engaged audience of entrepreneurs and marketers interested in understanding the secrets of psychology in marketing.
During the session, Mr. Hamad Al-Sagheer shared important concepts about how 80% of consumer decisions are driven by emotions. He emphasized the necessity of considering the customer’s state and tailoring marketing efforts accordingly to achieve successful campaigns. He also presented inspiring experiences and practical secrets that enriched the discussion among attendees.
